National Identity issues in the electoral materials from the 2014 and 2019 European Parliament Election Campaigns


SCAD No 32
Published: Sep 1, 2021
Versions:
2021-09-01 (1)
Keywords:
European politics, National Identity, European Parliament Election Campaigns 2014-19, electoral materials
Valentina Marinescu
Bianca Fox
Abstract

The mediatization of politics could challenge
established political processes and has the
power to transform the relation between
political parties and candidates, on the one
hand, and voters, on the other. Mass media
effects on political processes have been for a
long time the focus of interest for academics.
This article analyses the content of electoral
materials used during two European Parliament
election campaigns (2014 and 2019)
focusing in particular on the coverage of values
related to national identity. Interestingly,
the quantitative analysis showed that the importance
placed on issues related to national
identity depended largely on the time when
a particular country became a member of the
European Union and differed considerably between
countries located in different parts of
Europe.

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Author Biographies
Valentina Marinescu, University of Bucharest

University of Bucharest

Bianca Fox, Nottigham Trent University

Nottigham Trent University