test Business and Marketing Ethical Dilemmas: |Dia-noesis: A Journal of Philosophy

Business and Marketing Ethical Dilemmas: On Moral Strategic Decisions

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Published: Nov 23, 2025
DOI: https://doi.org/10.12681/dia.43447
Keywords:
Corporate Social Responsibility Business Ethics Management Morality Marketing Tactic / Strategy
Georgia Broni
Associate Professor, University of Western Macedonia
John Velentzas
Professor, University of Western Macedonia
Nikos Kartalis
Professor, University of Western Macedonia
Abstract

Ethics is the branch of study that deals with what is good of action for humans. Ethics is a requirement for human life. Business Ethics and CSR refer to an individual's moral judgments about right and wrong. Decisions taken in an organization can be taken by individuals or groups (corporations), but everyone has to be influenced by culture. The decision to behave ethically is moral. Everyone must decide how to act. Ethical decision-making can helpfully be thought of as a matter of marketing tactic/strategy. Marketing Ethics is an area of applied ethics that deals with the moral principles behind the operation and regulation of marketing. Marketing Ethics refers to making marketing decisions that are morally / ethically right. Marketing Ethics is a strategic consideration in organizational decisions.

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