Billboards
Abstract
This visual essay explores the intricate dynamics of interpreting visual art, particularly within the realm of photography, and the compelling role of inconclusiveness within the narrative. By showcasing previously unreleased images from 2013, it explores how viewers often confront images with an innate desire for resolution, driven by societal norms and shared viewpoints shaped by media and personal experiences. However, the essay challenges this instinct by focusing on instances where visual artworks, captured through the photographic medium, deliberately omit crucial contextual information. In doing so, viewers are prompted to question their instinctual conclusions and embrace a sense of discontentment. The essay focuses in 2013 Greece, during a period of financial turmoil when billboards stood conspicuously empty. While these vacant billboards were widely interpreted as symbols of a nation in crisis, I argue that the reality behind their abandonment was rather mundane - a legal crackdown on illegal constructions. This disparity between perception and reality served as a foundation for the project "Leaving Utopia," highlighting the power of visual inconclusiveness to challenge prevailing narratives and provoke critical inquiry.
Article Details
- How to Cite
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Ventourakis, N. (2024). Billboards. Design/Arts/Culture, 4(2), 32–45. https://doi.org/10.12681/dac.35367
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