Digital narratives of the Greek ‘Manosphere’

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Published: Mar 4, 2026
DOI: https://doi.org/10.12681/scad.44785
Keywords:
Manosphere, gender relations, digital feminism, social media, masculinity
Matina Peppa
Panteion University of Social and Political Sciences,Athens, Greece
Abstract

In the era of media convergence, which is characterized by the rise of social media, gender’s representations and constructions
are constantly shifting and evolving. The present paper seeks to depict the Greek “manosphere” as a digital social environment that
produces and promotes ideas and values related to male identity. Specifically, this study focuses on the digital narratives as well as on the content strategies that prevail over social media and belong to the space of “manosphere.” The ultimate goal is to explore the extent to which these digital narratives reinforce or deconstruct modern/traditional perceptions of masculinity, and if they are contributing (or not) to the polarization of the public on gender issues. The initial findings reveal a Greek subculture that embraces the ideals of masculinity, viewing feminism as an obstacle to national identity, that tends to be associated with traditional Orthodox values. Notably, this culture is not overtly visible but lurks beneath humor and sarcasm.

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Author Biography
Matina Peppa, Panteion University of Social and Political Sciences,Athens, Greece

Matina Peppa is a post-doctoral researcher in the Department of Communication, Media and Culture. Her research focuses on the influence of popular culture on politics, exploring the inconspicuous boundaries between public political and public consumer discourse; part of her study was published in the collective book “Influenceur(-euse) numérique, e-influenceur(-euse): décryptage d’un phénomène socio-numérique polémique”. Matina Peppa holds a PhD in Communication of Panteion University of Social and Political Sciences, with a specialization in the field of new digital media (2020). She has published articles in scientific journals and conferences’ proceedings and she has participated in international conferences associated with her studies and research activities. Her research activity focuses on the analysis of new digital media, social media and political communication. E-mail: [email protected]

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