Artists or influencers? The influence of social media on the creativity of artists”

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Published: Mar 4, 2026
DOI: https://doi.org/10.12681/scad.44791
Keywords:
Social media, platforms, algorithms, creativity, artists
Chrysanthi Tsalafouta
Panteion University of Social and Political Sciences,Athens, Greece
Abstract

This paper examines the relationship between artists in Athens and social media, as well as the impact of the “platformization” of the Cultural Industries on their creativity. Through the method of in-depth interviews, the paper navigates into the social media used by the artists and the ways in which they engage with them. The study highlights how the power of algorithms creates a sense of insecurity among artists, who feel the need to negotiate their artistic identity on these digital platforms. This condition opens a dialogue about the relationship between the artist and the content creator (influencer), as well as the strategies artists employ to safeguard their creativity. Finally, the article explores changes in the role of the artist and their relationship with the “art worlds” through the use of social media digital platforms.

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Author Biography
Chrysanthi Tsalafouta, Panteion University of Social and Political Sciences,Athens, Greece

Chrysanthi Tsalafouta is a cultural manager based in Athens. She is a graduate of the Department of Philology (NKUA) with postgraduate studies in Classical Philology (NKUA). She also holds a master’s specialization in Cultural Management from Panteion University of Athens, with a focus on Cultural Communication, while at the same time completing her studies in German Language and Literature (NKUA). She is currently working as project manager at Karpos – Centre for Media Education, and is also Head of Communication at the Arts & Cultural Management Conference (ACMC). She has participated in international organizations (Erasmus Student Network, Humanity in Action) and various art festivals (Athens International Film Festival, Positively Different Short Film Festival, etc.). E-mail:[email protected]

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Δικτυογραφία
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