Artists or influencers? The influence of social media on the creativity of artists”

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Δημοσιευμένα: Μαρ 4, 2026
DOI: https://doi.org/10.12681/scad.44791
Chrysanthi Tsalafouta
Panteion University of Social and Political Sciences,Athens, Greece
Περίληψη

This paper examines the relationship between artists in Athens and social media, as well as the impact of the “platformization” of the Cultural Industries on their creativity. Through the method of in-depth interviews, the paper navigates into the social media used by the artists and the ways in which they engage with them. The study highlights how the power of algorithms creates a sense of insecurity among artists, who feel the need to negotiate their artistic identity on these digital platforms. This condition opens a dialogue about the relationship between the artist and the content creator (influencer), as well as the strategies artists employ to safeguard their creativity. Finally, the article explores changes in the role of the artist and their relationship with the “art worlds” through the use of social media digital platforms.

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Αυτή η εργασία είναι αδειοδοτημένη υπό το CC Αναφορά Δημιουργού – Μη Εμπορική Χρήση – Παρόμοια Διανομή 4.0.

Οι συγγραφείς των άρθρων που δημοσιεύονται στην Κοινωνική Συνοχή και Ανάπτυξη διατηρούν τα δικαιώματα πνευματικής ιδιοκτησίας επί των άρθρων τους, δίνοντας στο περιοδικό το δικαίωμα της πρώτης δημοσίευσης. Άρθρα που δημοσιεύονται στην Κοινωνική Συνοχή διατίθενται με άδεια Creative Commons 4.0 και σύμφωνα με την άδεια μπορούν να χρησιμοποιούνται ελεύθερα, με αναφορά στο/στη συγγραφέα και στην πρώτη δημοσίευση για μη κερδοσκοπικούς σκοπούς και με δικαίωμα τροποποίησης μόνον με παρόμοια διανομή (αν αναμείξετε, τροποποιήσετε, ή δημιουργήσετε πάνω στο υλικό, πρέπει να διανείμετε τις δικές σας συνεισφορές υπό την ίδια άδεια όπως και το πρωτότυπο).
Λήψεις
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Βιογραφικό Συγγραφέα
Chrysanthi Tsalafouta, Panteion University of Social and Political Sciences,Athens, Greece

Chrysanthi Tsalafouta is a cultural manager based in Athens. She is a graduate of the Department of Philology (NKUA) with postgraduate studies in Classical Philology (NKUA). She also holds a master’s specialization in Cultural Management from Panteion University of Athens, with a focus on Cultural Communication, while at the same time completing her studies in German Language and Literature (NKUA). She is currently working as project manager at Karpos – Centre for Media Education, and is also Head of Communication at the Arts & Cultural Management Conference (ACMC). She has participated in international organizations (Erasmus Student Network, Humanity in Action) and various art festivals (Athens International Film Festival, Positively Different Short Film Festival, etc.). E-mail:[email protected]

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