Organization and Creative Development of an audiovisual production. Study case of α short film promoting tourist destination in Greece


Lamprini Trivella
Résumé

The integration of 2D and 3D animation in live-action video production has become an essential tool in the communication and cultural promotion industries. This paper explores the technical and narrative roles of animated elements in live-action contexts, focusing on a case study of a short film promoting a tourist destination in Greece. The methodological tools, SWOT analysis and AIDASLE model were used to make the organization and the creative development of the short film production effective as far as it concerns the sources with the minimum effort and time and the maximum outcome which appeals to a vast audience.


Emphasis is placed on quality parameters that determine successful integration, such as visual coherence, realism, and narrative enhancement. The case study illustrates how hybrid media can elevate cultural storytelling and audience engagement having a positive impact to a vast audience, using  two methodological tools in the production pipeline.


Thus, there is a precise alignment of animation and cinematography, which  significantly enhances message retention and aesthetic appeal.  

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