The consumer's experience («Erlebnis») in contemporary shopping malls: Ritual reproduction and consumer's identity
Published:
Jan 1, 2012
Keywords:
κατανάλωση shopping malls τελετουργίες της κατανάλωσης τελέσεις της καθαρότητας ταυτότητα του καταναλωτή
Abstract
In this article, the relation of new form of experience, that is promoted and searched for in contemporary shopping malls, with these commercial environments is examined. The safe, predictable and rich in commercial and spectacular references and practices experience, at these shopping places, seems to be a «matter» of ritual procedure. Malls, as ritual places, as fields of roles' performance and as «symbolic mediators», accommodate, foster and provoke, in its interior, self-contained microcosm, rites which attribute to visitors-consumers-insiders the identity of «sufficient consumer».
Article Details
- How to Cite
-
Λάλλας Δ. (2012). The consumer’s experience («Erlebnis») in contemporary shopping malls: Ritual reproduction and consumer’s identity. The Greek Review of Social Research, 137, 85–112. https://doi.org/10.12681/grsr.18
- Issue
- 2012: 137-138, Α-Β
- Section
- Articles
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution Non-Commercial License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g. post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (preferably in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
Downloads
Download data is not yet available.
