Electoral campaign slogans during the third Greek Republic, (1974-2004)


Γιώργος Μαυρογένης
Abstract
This article examines the campaign slogans used by the Greek political parties in the eleven election campaigns that took place during the Third Greek Republic, (1974- today). Slogans as a rhetorical device reflect the political discourse of each election campaign. At the same time, they carry enlightening information about their social environment, reflecting prevailing social demands. Thus their analysis can provide information about the wider social context of each election period. Through their study, this research follows the development of Greek political practices and the wider cultural and structural changes that took place during the examined period.
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