Contemporary mass communications and political communication
Abstract
This article examines changes in the political communication domain in regard to the developments of the communications technologies within the theoretical framework of the «medium theory». Especially, it focuses on the changes caused by the heavy use of television and personal computers in the public communication of political parties. It deems that both television and the PCs tend to homogenise political communication in various aspects, and it argues that the rise of new political professionals is associated with these developments in the field. Regarding the exponential rise of the Internet, it claims that it may not lead to a form of direct democracy, but it will certainly affect politics and democracy in general and communication theory in particular.
Article Details
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Παπαθανασόπουλος Σ. (2017). Contemporary mass communications and political communication. Greek Political Science Review, 16, 11–33. https://doi.org/10.12681/hpsa.15184
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