Further research on the cross-cultural application of cognitive consistency theory

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Published: Jan 1, 1981
DOI: https://doi.org/10.12681/grsr.371
Archimandrite Chrysostomos
Theological Seminary
Nikolai E. Khokhlov
California State College, San Bernardino
Abstract

An experiment was conducted to test the notion that cognitive
consistency is not a universal attribute, but is contingent upon
such variables as cultural group, age, sex of subject, and the issue
under consideration. In a 2 x 2 x 3 x 3 x 2 factorial design,
North American and Cypriot subjects were given questionnaires
which measured attitudes on three issues before and after the introduction
of a discrepant cognition. Subjects differed in evidencing
cognitive consistency, or discrepancy-induced attidude change,
with age and type of issue interacting with the cultural group. The
sex of subjects also mediated the consistency effect, but yielded no
significant interaction with the cultural group. The implications of
the results for cognitive consistency theory were discussed. Findings
replicate data presented in earlier studies with Greek and
American populations reported in The International Journal of
Psychology, The Greek Review of Social Research, and elsewhere
by the same authors.

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Author Biographies
Archimandrite Chrysostomos, Theological Seminary

Visiting Lecturer, Ashland Theological Seminary, Ashland College,
Ashland, Ohio. Father Chrysostomos completed his doctorate in
psychology at Princeton Univeristy and is former asst, professor of
psychology at the University of California, Riverside. He is a
member of the Modern Greek Studies Association, the American
Association of University Professors, and the American
Psychological Association. He is of Greek and Spanish
background. He has authored some twenty-two scholarly papers
which have appeared in The Greek Review of Social Research,
The Greek Orthodox Theological Review, Kleronomia, The International
Journal of Psychology, The Cross-Cultural Journal of
Psychology, Psychological Reports, and the Revista Latinoamericana
de Psicologia. His research in cognitive dissonance is
reviewed in New Directions in Attribution Research (Harvey, Ikes,
and Kidd; Wiley, 1976).

Nikolai E. Khokhlov, California State College, San Bernardino

Professor of Psychology, California State College, San Bernardino.
Professor Khokhlov has conducted research and published scholarly
papers in fields ranging from social psychology to cognitive psychology.
He is weli-known for his expertise in statistical analysis,
parapsychological phenomenon, and the history and philosophy of
psychology. He is a member of the American Psychological Association

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