| More

Customer's Welcoming in the beauty insitute

Views: 145 Downloads: 364
Nicoletta Michailidou, Maria Goula
Nicoletta Michailidou, Maria Goula

Abstract


 

he customer of an aesthetics institute looks for a welcoming and safe place to be taken care of. The establishment of a friendly atmosphere and normal flow of procedures inside the beauty institute as well as providing personalized services play a major role for customers.
The personality of the aesthetician and interpersonal relations based on kindness, politeness, stability, humor and dialogue are fundamental virtues for professional success.

An organized customer list, recording and keeping personal data of the customer according to current legislation are helpful in solving the customer’s problem properly.

The social media, advertising and marketing skills are useful for aestheticians. Strategies that look for innovative and improved ways to meet the clients’ wishes and needs are creative and potent. An aesthetics business has to choose a marketing strategy in order to be competitive. Owners of aesthetics institutes need to put their businesses in the center of special marketing procedures.

In addition, adapting to his/her needs according to their sex, age and socioeconomic level is important. Personal hygiene and professional appearance of the aesthetician is equally important.

 

Keywords


Welcoming; visitor; customer; aesthetics; health professional

Full Text:

PDF

References


Management Sciences for Health MSH. Family Planning Management Development. Focusing on customer service. Fam Plan Manag 1996;5(1):1- 18.

Purcărea VL, Raţíu M, Purcărea T, Davila C. Offering memorable patient experience through creative, dynamic marketing strategy. J Med Life 2008;1(2):198-205.

Joel Gerson, μετάφραση: Χ. Καρασταμάτη. Το βασικό βιβλίο του επαγγελματία αισθητικού, βιβλιοθήκη ΣΕΥΠ, Εκδόσεις ΙΩΝ, 1999.

Proctor J, Hall P, Carr J. The business of emergency medicine: a model for success. Emerg Med Clin North Am 2004;22(1):19-45.

Oczkowski S. Virtuous laughter: we should teach medical learners the art of humor. Crit Care 2015;19:222. doi: 10.1186/s13054-015-0927-4.

Jeffrey D. Communicating with a human voice: developing a relational model of

empathy. J R Coll Physicians Edinb

;47(3):266-270.

Nguyen L, Bellucci E, Nguyen LT.

Electronic health records implementation: an evaluation of information system impact and contingency factors. Int J Med Inform 2014;83(11):779-96.

Barreto JE, Whitehair CL. Social Media and Web Presence for Patients andvProfessionals: Evolving Trends and Implications for Practice. PM R 2017;9(5S):S98-S105.

Stanton C. Patient Information: To Share or Not to Share? Med Law Rev 2018 Apr 27.

Crepy MN. Rubber: new allergens and preventive measures. Eur J Dermatol 2016;26(6):523-530. doi: 10.1684/ejd.2016.2839.

Σελίδα 40


Refbacks

  • There are currently no refbacks.


Health and Research Journal