Studying the orientation of values towards individualism or collectivism through the structural and attitudinal approach of social representation of individuality and collectivity in a Greek and a French sample


Published: Oct 15, 2020
Keywords:
Individualism Collectivism Social representations Values Attitudes
Μαρία Σακαλάκη
Abstract

This study focuses on social representations about the constructs of individuality and collectivity in two European capitals. The structure as well as the attitudinal dimension of social representations was explored through a material collected by the method of free associations and analyzed by the structural approach proposed by P. Vergès. Participants (68 Psychology students from the University of Paris 5 and 109 Psychology students from Panteion University) filled out a questionnaire. Based on the examination of previous studies, we hypothesized that the Greek sample would produce more positive associations and more positive evaluation of the terms associated to collectivity than the French sample and that the French sample would produce more positive associations and a more positive evaluation of the terms associated to individuality. The structure of social representations for the two samples should also confirm these differences, highlighting through the central and peripheral elements of the representations that the Greek sample favors collectivism compared to the French sample and inversely that the French sample favors individuality compared to the Greek sample. The findings confirm our hypotheses.

Article Details
  • Section
  • SPECIAL SECTION
Downloads
Download data is not yet available.
References
Abric, J. C. (1994). Pratiques Sociales et Repésentations.
Paris: PUF.
Abric, J. C., &Tafani, E. (1995).Nature et fonctionnement
du noyau central d’une représentation sociale:
La représentation de l’Entreprise. Cahiers Internationaux
de Psychologie Sociale, 28, 22-31.
Baumeister, R. F. (1998). The self. In D.T. Gilbert, S.T.
Fiske, & G. Lindzey (Eds.), Handbook of Social
Psychology (Vol. 1, 680-740). New York: McGraw-
Hill.
Beauvois, J. L., Dubois, N., & Peeters, G. (1999). L’évaluation
personnologique. In J. L. Beauvois, N.
Dubois & W. Doise (Eds). La Construction Sociale
de la Personne. Grenoble: PUG.
u Μαρία Σακαλάκη
Beauvois, J. L. & Joule, R. V. (1981) Soumission et
idéologies.Paris: PUF.
Bond, M. H. (2002). Reclaiming the individual from Hofstede’s
ecological analysis— A 20-year odyssey:
Comment on Oyserman et al. (2002). Psychological
Bulletin, 128, 73-77.
Choi, I., Nisbett, R. E., &Norenzayan, A. (1999). Causal
attribution across cultures: Variation and universality.
Psychological Bulletin, 125, 47-63.
Clémence, A., Doise, W., de Rosa, A. S., & Gozalez, L.
(1995). La représentation sociale des droits de
l’homme: Une recherche internationale sur l’étendue
et les limites de l’universalité. International
Journal of Psychology, 30, 181-212.
de Rosa, A. S. (1993). Social Representations and Attitudes:
problems of coherences between the theoretical
definition and procedure of research. Papers
on Social Representations, 3 (2), 178-192.
Diener, E., &Diener, M. (1995). Cross-cultural correlates
of life satisfaction and self-esteem.Journal of
Personality and Social Psychology, 68, 653-663.
Dubois, N., & Beauvois, J.-L., (2005). Normativeness
and Individualism. European Joournal of Social
Psychology, 35, 123-146.
Fiske, A. P. (2002). Using individualism and collectivism
to compare cultures – A critique of the validity
and measurement of the constructs: Comment
on Oyserman et al. (2002). Psychological
Bulletin, 128, 78-88.
Fiske, A. P., Kitayama, S., Markus, H. R., &Nisbett, R.
E. (1998).The cultural matrix of social psychology.
In D. T. Gilbert, S. T. Fiske, & G. Lindzey (Eds.),
The Handbook of Social Psychology (Vol. 2, 915-
. New York: McGraw-Hill.
Flament, C. (1994). Structure, dynamic et transformation
sans rupture d’une représentation sociale. In
J.C. Abric (Ed.), Pratiques Sociales et Représentations.
Paris: PUF.
Georgas, J. (1989). Changing Family Values in Greece
From Collectivists to Individualists. Journal of
Cross-Cultural Psychology, vol. 20, 1, 80-91.
Georgas, J., Berry, J.W., Fons, J.R., van de Vijver,
Kagicibasi, C., Poortinga, Y.H. (2006). Famillies
Accros Cultures. A 30 Nation Psychological Study.
Cambridge: Cambridge University Press.
Georgas, J., van de Vijver, F. G. R., & Berry, J. W.
(2004). the Ecocultural Framework, Ecosocial Indices,
and Psychological Variables in Cross-Cultural
Research, Journal of Cross-Cultural Psychology,
vol. 35, 1, 74-96.
Hofstede, G. (1980). Culture’s consequences: International
differences in work-related values. Beverly
Hills CA: Sage.
Hui, C. H. (1988). Measurement of individualism-collectivism.
Journal of Research in Personality, 22,
-36.
Kagitçibasi, C. (1997). Individualism and collectivism.
In J. Berry, M. Segall, & C. Kagitçibasi (Eds.),
Handbook of Cross-Cultural Psychology (Vol. 3, 1-
. Needham Heights, MA: Allyn & Bacon.
Kim, U. (1994). Individualism and collectivism: Conceptual
clarification and elaboration. In U. Kim, H. C.
Triandis, C. Kagitçibasi, S-C. Choi,& G. Yoon (Eds.),
Individualism and Collectivism. Theory, Method, and
Applications. Thousand Oaks, CA: Sage.
Kitayama, S. (2002). Culture and basic psychological
processes: Toward a system view of culture. Psychological
Bulletin, 128, 89-96.
Markus, H., &Kitayama, S. (1991). Culture and the self:
Implications for cognition, emotion, and motivation.
PsychologicalReview, 98, 224-253.
Miller, J. G. (1984). Culture and the development of
everyday social explanation. Journal of Personality
and Social Psychology, 46 (5), 961-978.
Miller, J. G. (2002). Bringing culture to basic psychological
theory: Beyond individualism and collectivism:
Comment on Oyserman et al. (2002). Psychological
Bulletin, 128 (1), 97-109.
Moliner, P. (1995).A two-dimensional model of social
representations.European Journal of Social Psychology,
(1), 27-40.
Moliner, P., &Tafani, E. (1997). Attitudes and social
representations: A theoretical and experimental
approach. European Journal of Social Psychology,
, 687-702.
Morris, M. W., & Peng, K. (1994). Culture and cause:
American and Chinese attributions for social and
physical events. Journal of Personality and Social
Psychology, 67 (6), 949-971.
Moscovici, S. (1961). La psychanalyse: Son Image et
son Public. Paris: Presses Universitaires de
France.
Moscovici, S. (1982).The coming era of representations.
In J. P. Codol& J. P. Leyens (Eds.), Cognitive
Analysis of Social Behaviour. The Hague: MartinusNijhoff.
Moscovici, S. (1998). The history and actuality of social
representations. In U. Flick (Ed.), The Psychology
of the Social. Cambridge: Cambridge
University Press.
Oyserman, D. (1993). The lens of personhood: Viewing
the self and others in a multicultural society.
Journal of Personality and Social Psychology, 65,
-1009.
Oyserman, D., Kemmelmeier, M., & Coon, H. M.
(2002). Cultural psychology, a new look: Reply to
Bond (2002), Fiske (2002), Kitayama (2002), and
Miller (2002). Psychological Bulletin, 128, 110-117.
Oyserman, D., & Markus, H. R. (1993).The sociocultural
self. In J. Suls (Ed.), Psychological Perspectives
on the Self (Vol. 4, 187-220). Hillsdale, NJ:
Erlbaum.
Rouquette, M.-L. &Rateau, P. (1998). Introduction à l’étude
des Représentations Sociales. Grenoble :
PUG.
Σακαλάκη, Μ., (1984). Κοινωνικές ιεραρχίες και
σύστημα αξιών: Ιδεολογικές δομές στο νεο ελ λη -
νικό μυθιστόρημα 1900-1980. Αθήνα, Εκδόσεις
Κέδρος.
Sakalaki, M., (2001). La confiance: Approche structurale
de ses représentations chez les jeunes de
trois capitales européennes. Cahiers Internationaux
de Psychologie Sociale, 49, 48-60.
Sakalaki, M., Bastounis, M., & Ferentinos, S., (2005).
Structural and attitudinal approach of social representations
of individuality and collectivity in a
Greek and a French sample. Ψυχολογία/Psychology:
the Journal of the Hellenic Psychological Society,
, 12, pp.70-84.
Sakalaki, M., Kazi, S., & Karamanoli, V. (2007). Do individualists
have a higher opportunistic propensity
than collectivists? Individualism and economic
cooperation. Revue Internationale de Psychologie
Sociale, 20, 59-76.
Sakalaki, M., Richardson, C., & Sotiriou, P. (2013).
Group membership overrides dispositional variables
in the determination of reciprocation of trust
in a game situation, Revue Internationale de Psycho
logie Sociale/ International Review of Social
psychology, 26, 4. 79-92.
Scano, S., Junique, C., & Vergès, P. (2002). Ensemble
de programmes permettant l’analyse des évocations,
EVOC2000 [Manuel software]. Aix-en-
Provence, France.
Staerklé, C. (2005). L’idéal démocratique perverti:
représentations antagonistes dans la mise en altéritmé
du non-Occident. In M. Sanchez-Mazas et
L. Licata (Eds,) L’autre: Regards psychosociaux
(pp. 117-148). Grenoble: Presses Universitaires
de Grenoble.
Triandis, H. C. (1995). Individualism and Collectivism.
Boulder, CO: Westview Press.
Triandis, H. C., &Vassiliou, V. (1972).A comparative
analysis of subjective culture. In H. C. Triandis
(Ed.), TheAnalysis of Subjective Culture. New
York: Wiley.
Vergès, P. (1994). Approche du noyau central: Propriétés
quantitatives et structurales. In C. Guimelli
(Ed.). Structures et Transformations des Représentations
Sociales. Paris: Delachaux et Niestlé.
Most read articles by the same author(s)