The Examination of Effect of the Facebook Emotional Connection and Usage Intensity on Self-esteem and Life Satisfaction


Eleni Alexandropoulou
Vasiliki Baourda
https://orcid.org/0000-0003-4331-3560
Abstract
Aim of this study was to investigate the association among Facebook emotional connection and usage of this social media platform on one hand, and users’ self-esteem and well-being on the other. Participants were 237 Greek adults that were recruited through social media platforms and completed the Facebook Intensity Scale, Rosenberg Self-Esteem Scale and Satisfaction with Life Scale. Analyses revealed a significant, weak, negative correlation between Facebook emotional connection and self-esteem, whilst there was no correlation to life satisfaction. Moreover, the daily use Facebook was found to significantly impact self-esteem, but not life satisfaction. Further analyses examined the effect of gender and age and revealed that men had higher self-esteem compared with women and that participants who belonged to the age group of 46 – 55 had the highest self-esteem among all the respondents. Results suggest that Facebook emotional connection and intensity of use appear to negatively affect users’ self-esteem.
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