Intercultural communication Mapping the field


Anastasia Stamou
Abstract

Given the increasing cultural and linguistic interaction of people nowadays, the development of the field of intercultural communication is expected. In the present paper, an attempt is made to map this research field. It was observed that in its early stages, little attention was paid to the linguistic aspects of intercultural communication, as it developed mainly in the context of psychology, marketing and communication studies and had a highly practical orientation. In linguistics, it was mainly associated with the cross-cultural/comparative and interactive (sociolinguistic) tradition. Also, it has received significant criticism that it has contributed, in fact, to the strengthening of the stereotypes that it tries to oppose (e.g. essentialist conception of culture, methodological nationalism). For this reason, contemporary approaches to intercultural communication, such as the transcultural and the critical discourse analytical approaches, have been proposed, which attempt to overcome the limitations that have emerged. In particular, the transcultural approach focuses on transcending cultural boundaries, challenging the self-evident connections between a particular language, culture and geographical area. On the other hand, the critical discourse analytical approach views cultural identities as ideological constructions of discourse, rather than as objective entities, revealing the role of power relations implicated for their construction.

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