Οι επιπτώσεις της τηλεοπτικής διαφήμισης παιδικών παιχνιδιών στις σχέσεις γονέων-παιδιών προσχολικής ηλικίας

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Published: Jul 1, 2000
DOI: https://doi.org/10.12681/icw.18130
Κωνσταντίνος Βρύζας (Konstantinos Vrizas)
Aristotle University of Thessaloniki
Θεμιστοκλής Σεμεντεριάδης (Themistoklis Sementeriadis)
Aristotle University of Thessaloniki
Μελπομένη Τσιτουρίδου (Melpomeni Tsitouridou)
Aristotle University of Thessaloniki
Abstract
The aim of this research is to study the demands children make on their parents on a day-to-day basis, demands aimed at securing the purchase of toys that have appealed to them in TV commercials; parents' responses to these demands; children's reactions to parental refusal; and the conflicts that a refusal may incite between child and parents. The sample used in the survey comprised 120 children and their parents. Data were collected by giving the parents a questionnaire and at the same time carrying out a projective investigation with the children. Some of the points obvious in the results indicate that: I. the overwhelming majority of children ask their parents to buy them toys they have seen advertised on TV, II. most of the parents do not offer any explanation for either acceding to or refusing their children's demands, III. a parental refusal is frequently a source of conflict. TV commercials cause difficulties and problems in parent-child relations which must be addressed in terms both of the legislative regulation of childoriented TV advertising and of the consumer socialisation of children by their parents.
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