Can ICT upgrade the “Public Relations” service in the context of Higher Education?

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Published: Jun 14, 2017
DOI: https://doi.org/10.12681/jret.10477
Keywords:
ICT Public Relations University Growth
Πηνελόπη Γκέκα
university of ioannina
Πολυξένη Παγγέ
Abstract

The main priorities of a higher education institution are with research, education and social advancement. The University’s projected image to the society, and in particular to the local community, is of fundamental importance for its healthy development and operation. The University’s division of “Public Relations” is responsible for developing an attractive image based on significant comparative advantages and quality characteristics. With the availability of the Information & Communication Technologies (ICT) and the development of the new digital media for promotion, communication and interaction, "Public Relations" undergo a radical operational transformation and their range of influence is being enormously extended via the World-Wide Web. Upgrading the "Public Relations" service with the integration of ICT is an important challenge nowadays, and as it becomes clear from the present research, it can contribute significantly to the university's growth.

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