Στρατηγικές διαχείρισης της αυτό-παρουσίασης γυναικών-χρηστριών του Instagram: Μια μεταμοντέρνα φεμινιστική ανάλυση.

Manuscript
Δημοσιευμένα: Νοε 4, 2024
DOI: https://doi.org/10.12681/psy_hps.37721
Λέξεις-κλειδιά:
γυναικεία αυτό-παρουσίαση, Instagram, γυναικεία ταυτότητα, μεταφεμινισμός, μεταμοντερνισμός,
Αικατερίνα Ακριτίδου
Αριστοτέλειο Πανεπιστήμιο Θεσσαλονίκης
https://orcid.org/0009-0004-5706-9751
Σταύρος Μέγαρης
Αριστοτέλειο Πανεπιστήμιο Θεσσαλονίκης
https://orcid.org/0009-0006-8322-6305
Ευγενία Γεωργάκα
Αριστοτέλειο Πανεπιστήμιο Θεσσαλονίκης
https://orcid.org/0000-0002-5904-2534
Περίληψη

Το Instagram αποτελεί ένα σύγχρονο διαδεδομένο μέσο αυτό-παρουσίασης και αυτό-αποκάλυψης των γυναικών, γεγονός που προκαλεί τόσο θετικές όσο και αρνητικές συνέπειες στον αυτό-προσδιορισμό τους. Η παρούσα μελέτη διερευνά πώς κατασκευάζεται η ταυτότητα νεαρών χρηστριών του Instagram μέσα από την ανάλυση των στατηγικών διαχείρισης της αυτοπαρουσίασής τους. Για τους σκοπούς της έρευνας πραγματοποιήθηκαν 16 ημιδομημένες συνεντεύξεις ενεργών χρηστριών με την οπτική μέθοδο της φωτο-εκμαίευσης και αναλύθηκαν με τη μέθοδο της θεματικής ανάλυσης. Αντλώντας από ένα πλαίσιο μεταμοντέρνων φεμινιστικών θεωριών προέκυψαν τέσσερις κύριες θεματικές ενότητες: η γυναίκα μέσα στο Instagram, η ανάρτηση φωτογραφιών ως μέσο αυτό-παρουσίασης, ως μέσο αλληλεπίδρασης με άλλες/ους και ως μέσο κατασκευής της γυναικείας ταυτότητας. Τα δεδομένα αποκαλύπτουν πως οι συμμετέχουσες αποτιμούν την εμπειρία της ψηφιακής αυτό-παρουσίασής τους ως μία ευχάριστη και εθελούσια διαδικασία, αλλά ταυτόχρονα προβάλλουν μία εικόνα συνυφασμένη με τις κοινωνικές επιταγές για τη θηλυκότητα, ένα κράμα που συμβαδίζει με τις πολιτισμικές πρακτικές του μεταφεμινισμού.

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  • ΕΜΠΕΙΡΙΚΕΣ ΕΡΓΑΣΙΕΣ
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