Between symmetricity and generosity: Public relations ethics within the bounds of reciprocity
Abstract
The article focuses on some hermeneutically oriented propositions about public relations ethics analysis. We advocate the use of existential stances such as responsibility, trust, generosity and forgiveness in order to indicate the fallibility of the classical public relations ethics model suggesting a symmetrical relationship between a company and its stakeholders. A contravention of the proposition that the Other in public relations should be justified under the generality of abstract rules is hereunder defended.
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Στασινόπουλος Ν. (2015). Between symmetricity and generosity: Public relations ethics within the bounds of reciprocity. Science and Society: Journal of Political and Moral Theory, 24, 131–158. https://doi.org/10.12681/sas.908
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